This entry was posted by admin on March 10, 2010 at 8:43 pm under SAP Data Management News.

The appeal of SAP data management products is increasingly grounded in more tangible benefits for businesses, wrote Adrian Gonzalez at Logistics Viewpoints.

Gonzalez said that "while BI remains important for customers, leading with processes, and mapping solutions to them, is arguably a better strategy for SAP. The end-to-end logistics and fulfillment process for SAP includes Global Available-to-Promise, Supply Network Collaboration, Extended Warehouse Management, Transportation Management, Event Management, and Global Trade Services."

Gonzalez also presented several case studies, demonstrating that seemingly minor SAP-based additions to a company’s operations can have highly significant secondary effects, leading to reduced IT costs or increased sales numbers. Gonzalez particularly praised Newell Rubbermaid’s SAP implementation, saying that it "underscores why I believe SAP’s renewed focus on end-to-end processes is a smart move, and why more customers like Newell Rubbermaid need to share the supply chain and logistics process transformations they are enabling using SAP."

While the increasing focus on smaller-scale solutions may rankle at the large corporate clients that make up SAP’s traditional core market, small and midsized businesses could see the appeal of SAP data management software in a new light.