This entry was posted by admin on March 5, 2010 at 1:30 pm under SAP Corporate News.

Mike Coleman, new hire at SAP and 20-year veteran of Hewlett-Packard, will take over SAP’s volume management channel, according to a report at Channel Web.

Kevin Gilroy, SAP’s president of North American channels, told Channel Web that the addition of Coleman to the company’s management ranks will increase the prevalence of "channel DNA" at SAP. The website also reported that the company’s volume channel concentrates on companies with less than $100 million in annual sales, further evidence of SAP’s hastening shift toward providing LSMW services and other products to small businesses.

"I think they’ve really turned it around [and] they have become a partner-friendly company," IDS managing director Lutz Lambrecht told Channel Web, adding that SAP has rapidly become a more responsive company. User groups were thought to have played a role in the company’s decision to reverse its shift to a single-tiered customer support system.

Additional signs that SAP is in transition were seen with the release of several new products clearly aimed at the small to midsized business market, including the 12sprints cloud productivity application and the cloud computing version of the company’s BusinessObjects product.